Having founded The Knot Group in 2009, Tat Read puts the PR in entrepreneur. She is a champion of startups but has also implemented strategies for global retailers, coveted lifestyle, fashion, and beauty brands, and hospitality organizations. For clients big and small, Read provides counsel, offering her unique brand of right-and-left-brain thinking: She’s a natural creative and an innovator who knows how to use technology to her advantage. Her constant quest for improvement means she’s obsessed with learning everything there is to know about her clients, and as a company founder, she isn’t afraid to get her hands dirty. Read’s genuine nature leads to lasting and meaningful relationships, illustrated by an extensive network that she is generous in connecting. As a mom of four, she can’t help but see the humour in life, and is happy to share that, too.