The Knot Group is a catalyst for conversations and meaningful experiences across arts, culture, events, food, lifestyle, fashion and beauty.
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Founded in 2009, the Knot Group is a dynamic PR, marketing and communications agency that deftly handles all the details: big-picture strategies to what to order for lunch and from where. With its roots in public relations, the Knot Group’s expertise has grown over the past decade to include business strategy, consumer marketing, content planning and influencer campaign management. TKG thrives on helping its clients identify which stories to tell and the most compelling way to tell them. This micro-boutique offers insightful public relations, marketing expertise and business acumen through bespoke, hand-picked teams from its extensive network of senior consultants and partners.

Having founded The Knot Group in 2009, Tat Read puts the PR in entrepreneur. She is a champion of startups but has also implemented strategies for global retailers, coveted lifestyle, fashion, and beauty brands, and hospitality organizations. For clients big and small, Read provides counsel, offering her unique brand of right-and-left-brain thinking: She’s a natural creative and an innovator who knows how to use technology to her advantage. Her constant quest for improvement means she’s obsessed with learning everything there is to know about her clients, and as a company founder, she isn’t afraid to get her hands dirty. Read’s genuine nature leads to lasting and meaningful relationships, illustrated by an extensive network that she is generous in connecting. As a mom of four, she can’t help but see the humour in life, and is happy to share that, too.

Tat Read | The Knot Group


  • Marketing & Communications Strategy
  • Brand Partnerships & Sponsorship
  • Media Relations
  • Budget Management
  • Influencer & Ambassador Seeding
  • Paid Media Strategy
  • Content Development & Strategy
  • Digital Strategy
  • Celebrity Relations
  • Brand Ambassadors
  • Graphic Design
  • Media Monitoring
  • Speaker Sourcing
  • Copywriting


  • Andrews
  • Arts Brookfield New York
  • Aveda
  • Average Shop
  • Bau-Xi Gallery
  • Biko
  • Birks
  • Bluenotes
  • Bonavista Biennale
  • Brookfield Place Toronto
  • by CHLOE. Canada
  • Canada Pooch
  • Canada’s National Ballet School
  • Canadian Art Foundation
  • Canadian Opera Company
  • Child Development Institute
  • Ciot
  • DSW Inc.
  • eBay Canada
  • ET Canada
  • Fashion Magazine
  • General Assembly Pizza
  • Giro d’Italia
  • Giulietta
  • Infiniti
  • iQ Food Co.
  • LALAYA Design
  • Luminato Festival
  • Maple Leaf Foods
  • Mark Fast
  • MaRS
  • Mexx
  • Michael-Angelo’s
  • Muji
  • Nadège
  • Nutbar
  • Peter Lehmann Wines
  • Plaza Premium Lounge
  • Purdys Chocolatier
  • Radford
  • Scotiabank
  • Sun Life Financial
  • Swimco
  • The Canadian Journalism Foundation
  • The Freeze Clinic
  • The Laundress
  • The Shoe Company
  • Tori’s Bakeshop
  • Toronto Life
  • Toronto Public Library Foundation
  • Uber
  • Verizon Media
  • Waxon Waxbar