|Luminato Festival and Lancôme Canada invite Canadians to add a little colour to the city by combining natural beauty and technology in An Imaginary Rose Garden, a digital project that will animate Luminato’s Festival Hub and Garden of Light at David Pecaut Square (55 John St.) from June 19 to 28. An Imaginary Rose Garden blends real and digital roses together in an immersive romantic environment. The interplay of fragrant, scented blooms with submitted photos of roses creates an interactive, sensory experience for visitors to the Festival Hub. It’s the perfect place to duck away from the crowd and steal a smooch!
The installation is part of the Festival Hub’s Garden of Light, set to transform the downtown core into a lush, urban garden for 10 days this June. An Imaginary Rose Garden was created in partnership with Lancôme Canada, and is a collaboration between Tyler Sammy (technical director, futuretalk.ca), Lisa Collins (floral designer, Sweet Woodruff), Natasa Kajganic and Natalie Petozzi (producers, Toronto Flower Market), and Luminato Festival.
Call for Submissions: #80Roses
From May 1 to May 28, Canadians are encouraged to snap and share a photo capturing the beauty of a blooming rosebud. Plant your own or take pictures of your favourite neighbourhood garden, then submit your image with a note or photo caption telling us why it is beautiful to you via Luminato Festival’s social media channels with the hashtag #80roses.
How to Participate
- Capture a photo of a rose (planted by you, or that is growing in your community!)
- Enter by posting the image via Facebook, Twitter or Instagram, along with a photo caption, with the hashtag #80roses. Submitted images must be high quality JPEGs in RGB colour with a minimum dpi of 72.
- Photos must be submitted for consideration between May 1 and May 28 (11:59 p.m. EST)
- All submitted photos will be hidden on the contest app until the 80 selected images are unveiled on June 4.
From May 28 to June 3, a team of beauty bloggers will hand pick 80 images to be used to bring this digital installation to life. The number 80 is inspired by Lancôme Canada, celebrating 80 years of effortless beauty at this year’s Luminato Festival.
Vote to Win!
From June 4 – 11, the selected 80 images will be displayed via the contest app on Luminato Festival’s Facebook page, where Canadians can view and vote for their favourite. The photographer of the photo with the most votes by June 11 at 11:59 p.m. EST will receive a Luminato Festival and Lancôme Canada VIP experience and gift, valued at $1,300.
Please visit luminatofestival.com for more details on rules and conditions regarding the contest.
Tickets for the 2015 Luminato Festival are now on sale and can be purchased 24/7 at luminatofestival.com or by calling the Luminato Festival Box Office at 416-368-4849 from 10 a.m. to 5 p.m., Monday to Friday. Ticket savings are available for youth (18 and under)/students, arts workers and groups (10+), or by bundling four or more events in a ticket package. For full ticketing details, dates, times and prices, please visit luminatofestival.com.
Additional Luminato Festival programming details can be found at http://www.luminatofestival.com.
For hi-res images, interview requests, or more information about the 2015 Luminato Festival, please contact: Ashley Ballantyne at firstname.lastname@example.org or 416.368.3100 x242.
Luminato Festival and Lancôme Canada present
An Imaginary Rose Garden
Festival Hub, David Pecaut Square
Official project hashtag: #80roses