Brookfield Place

Brookfield Place Presents Latest Installment of Snowfall Project

Brookfield Place continues their ambitious seasonal art installation series with the latest installment in their Snowfall project, Flurry, being revealed on December 1, 2015. A series of 2000 light-refracting sculptures, Flurry is an immersive art project conceived by Toronto-based public art and design firm Studio F Minus designers Brad Hindson and Mitchell F. Chan. The installation will be activated throughout the Brookfield Place Concourse for the holiday season, capturing frozen moments as a strong gust of colourful, translucent snowflakes flow throughout the public space. The art commission by Brookfield Place falls under the Arts Brookfield banner, the acclaimed visual and performing arts program established by Brookfield Office Properties over twenty-five years ago to enliven its public spaces

“Our Arts Brookfield initiatives serve to enhance and animate the public spaces at Brookfield Place —engaging and inspiring tenants, visitors and the city of Toronto with world-class commissions and partnerships. There are no other Canadian properties offering this kind of high level visual arts programming to the public year-round,” said James Trak, Vice President & Regional General Manager, Brookfield Office Properties.

“We are thrilled to continue our work with Brookfield Place and reveal the latest installment of the Snowfall,” said Mitchell F. Chan, Interactive Media Artist, Studio F Minus. “Flurry will continue our tradition of innovation in art by applying new materials and technology in the design, fabrication, and implementation of artwork, while bringing the holiday spirit to the concourse.”

Creating Flurry: Innovation & Art

Last year, Studio F Minus and Brookfield Place unveiled Frost and Gust, the first iteration of the Snowfall series of innovative artworks designed to illuminate Brookfield Place for the festive season. Drawing from the other artworks in the series, Flurry takes its inspiration from the iconic architecture of Brookfield Place and from recurring patterns in nature. In Flurry, each snowflake is shaped through a deconstruction of the Galleria’s structural columns – the familiar Y shapes are combined and reconfigured to create 6-sided snowflakes, and highlight a conceptual connection between the fractal geometry of the building to that of trees and crystals in nature.

Each snowflake is made of a prism-like material, giving the entire installation a shimmering glow, and making the artwork change colors naturally through the viewer’s own movements. To create a realistic representation of a gust of snowflakes, Studio F Minus developed custom fluid simulation software that could generate semi-randomized layouts on the fly.

When developing the concept for Flurry, one of the greatest challenges was devising a way to hang and take down 2000 sculptures without damaging the ceilings of Brookfield Place. The artists developed a concept to attach each snowflake with a magnet, applying multiple coats of magnetic paint across 6000 square feet of the concourse ceiling to create the largest installation of magnetic paint ever produced. The hanging spots for each sculpture are labeled by writing directly on the ceiling in invisible ink that can be located using an ultraviolet flashlight for future use.

Thousands of these snowflakes snake and billow through the Concourse Level connecting through to Union Station. The project is easily accessible to visitors of the Allen Lambert Galleria at Brookfield Place, and to commuters via the city’s PATH network. Flurry runs from December 1, 2015 through until January 1, 2016. The Snowfall project is produced by Pearl VanderBerg Wagner.

Arts Brookfield: Enlivening Public Spaces

Brookfield Office Properties enlivens its public spaces through an acclaimed visual and performing arts program. Arts Brookfield is committed to working with regional artists and commissioning original works of art in all disciplines including visual art, dance, theatre and music. These events offer artists unique opportunities to work in new and unusual spaces while providing provocative cultural experiences for tenants and visitors alike. The award-winning programs of Arts Brookfield in the New York and Toronto markets attract almost 5,000,000, visitors per year, with thousands of visitors also attending similar programs at Brookfield’s flagship properties in Los Angeles, Calgary, Denver, and Houston. For more information, visit www.brookfieldofficeproperties.com.

Brookfield Office Properties

Brookfield Office Properties Canada is the country’s preeminent office Real Estate Investment Trust (REIT). Its portfolio is comprised of interests in 27 premier office properties totalling 20.4 million square feet in the downtown cores of Toronto, Calgary, Ottawa and Vancouver, and development sites of 980,000 square feet and 1.4 million square feet in Toronto and Calgary, respectively. Landmark assets include Brookfield Place and First Canadian Place in Toronto and Bankers Hall in Calgary.

Oxford Properties Group

Oxford Properties Group is a global platform for real estate Investment, development and management. Oxford’s portfolio includes over $34 billion of real assets that it manages for itself and on behalf of its co-owners and investment partners. The real estate portfolio consists of over 150 properties totaling approximately 56 million square feet, over 9,500 residential units and 3,600 hotels rooms located primarily across Canada, Western Europe and select US markets.

Media Contact

Megan Leahy
(416) 532 9035
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Toronto ON M5E 1A7
mil@theknotgroup.com