Birks and Kiesza kick off a summer of edgy music and style with the Birks Rock & Pearl™ Collection launching today. The pairing of Canadian breakout star Kiesza and storied MaisonBirks –founded in 1879 in Montreal – is a perfect embodiment of the Birks Rock & Pearl™ Collection itself, which couples classically elegant freshwater pearls with sharp accents of silver.
“Birks Rock & Pearl™ Collection is designed with music and style stars in mind – rock-and-roll silver mixed with beachy pearls make for apt jewellery to travel seamlessly from one summer adventure to another,” says Eva Hartling, Vice President, Marketing & Communications at Birks Group Inc.
The Breakthrough Artist of the Year Kiesza debuted the new collection on the red carpet and stage of the 2015 Juno Awards in Canada and is the face of the new Birks silver collection. The Birks Rock & Pearl™ Collection includes stackable, double finger rings and triple pearl studded earrings Kiesza rocked whilst racking up awards at her victorious night at the Juno Awards in March.
Brand ambassador Kiesza lights up the “REFINE YOUR EDGE” advertising campaign with photographer Norman Wong, which will be seen in print, digital and outdoor platforms across Canada starting today.
The Rock & Pearl™ Collection ranges in price from $175 to $595. Birks Rock & Pearl™ Collection is available online and in 27 Birks stores across Canada as of today.
View the collection here. #RefineYourEdge