Maison Birks

Birks Expands Its Iconic Designs With New Muse Ribbon Collection

Renowned Canadian jeweller Birks turns to its heritage to redefine classic yellow gold jewellery with rich poetry for the Fall 2015 Birks Muse Ribbon collection. Like desired muses of decades and centuries past, Birks Muse Ribbon is intended to inspire and excite the wearer. The collection offers a fresh take on exceptional quality 18-karat gold in rich yellows, uplifting through architectural swirls and curves. A marriage between vintage and modern, the designs are refined with contemporary lightness, creating timeless pieces to keep forever. Birks Muse Ribbon introduces yellow gold, complementing past Muse collections in white and rose gold, pearl, silver, and gemstones. Birks Muse Ribbon collection will be available in all 28 Birks stores across Canada, 18 Mayors stores in Florida and Georgia, and online beginning in September 2015.

“Birks’ rich design history and Canadian heritage is a driving force behind the pieces we created for the Birks Muse Ribbon collection. Since our founding in 1879, Birks remains an icon of Canadian craftsmanship and design,” says Eva Hartling, Vice President, Marketing & Communications at Birks Group Inc. “We continue to see a huge interest in gold and bold pieces, we are excited to be offering Muse Ribbon in 18-karat yellow gold for the first time.”

Birks Muse: An Iconic Collection That Celebrates Canadian Heritage

Birks Muse Ribbon is the latest Muse collection to pair the classic hallmarks and prestige of Birks with modern sensibilities for enchanting pieces that are precious in look and effortless to wear. Inspired by the patterned ceiling of the first Birks boutique on St. James Street in Old Montreal in 1879, the 16-piece collection, including gilded earrings, stackable cuffs, and layerable pendants and chains, are pieces to be worn together and made one’s own. Ornamental gold mesh patterns and delicate filigree elements in the Birks Muse Ribbon collection are held within impressive arching gold shapes, creating pieces with a venerable timelessness. The timeless designs of Birks Muse Ribbon allow for unique, high quality pieces with exceptional value.

Availability

The Birks Muse Ribbon collection ranges from $1,195 to $5,995 CAD. Birks Muse Ribbon is available online and in stores starting September 8, 2015.

About Birks

Birks Group Inc. is a leading operator of 49 prestige jewellery stores in Canada and the United States. The Company operates 28 Birks stores located in most of Canada’s major urban areas, 18 Mayors stores in Florida and Georgia, two Brinkhaus stores in Calgary and Vancouver, and one Rolex store in Orlando. Founded in 1879, Birks has, over the years, become one of Canada’s leading retailer, designer and manufacturer of high-end jewellery, watches as well as gifts. For more information, visit www.maisonbirks.com

Media Contact

Teddy Wilson, Account Coordinator
taw@theknotgroup.com
416-532-9035