Aveda Canada

Aveda expands best-selling Invati hair products with a new collection for men

TORONTO Aveda extends their global best-selling Invati system to men with the launch of Invati Men Solutions for Thinning Hair, a new line designed specifically for men with early to moderate thinning hair to prevent hair loss due to breakage. Aveda Invati Men Nourishing Exfoliating Shampoo and Invati Men Scalp Revitalizer will be available beginning May 1, 2016 in Aveda Experience Center retail stores, Aveda Salons and Spas and online.

Invati Men is a two-step system which reduces hair loss, with four out of five men saying their hair felt stronger and looked thicker after usage. The shampoo and scalp revitalizer are formulated with a potent blend of plant actives to strengthen and thicken hair at the root. The Invati Men™ aroma contains a refreshing blend of essential oils including certified organic cedarwood and fir and other pure plant essences.

“We are excited to launch this new innovation designed specifically for our male clientele,” says Ray Civello, CEO, Aveda Canada. “For men of various ages, hair thinning and loss is a common concern, and this effective system can be used as a preventative measure for those who want to take control of it.”

Two steps, once a day, every day

Step one: Exfoliate

Invati Men Nourishing Exfoliating Shampoo (SRP $49) exfoliates and conditions the scalp to help strengthen thinning hair. Wintergreen-derived salicylic acid helps remove build-up and excess sebum which can clog pores. The lightweight formula can be massaged into the scalp for best results.

Step two: Thicken and invigorate

Invati Men Scalp Revitalizer (SRP $90) leave-in treatment instantly thickens hair at the root to help men keep their existing hair longer. The quick-absorbing serum can be massaged into the scalp to increase micro-circulation. The Scalp Revitalizer is made with amla and a potent blend of plant actives and should be applied once a day, every day.

Invati Men: From soil to bottle

Aveda partnered with Nisarga, an Indian farm committed to growing Ayurvedic herbs with organic agriculture, to supply the certified organic turmeric used in Invati Men. Aveda’s support of Nisarga allows them to expand organic farming practices, benefitting the environment. The CO2 extraction method used on the turmeric is also environmentally friendly.

For more information about Aveda Invati Men Nourishing Exfoliating Shampoo and Invati Men Scalp Revitalizer visit www.aveda.ca.

ABOUT AVEDA

Founded in 1978 in Minneapolis, MN, Aveda creates high performance, plant-based products for beauty professionals and consumers. Aveda innovates in botanical technologies, combining the principles of modern science and Ayurveda, the ancient healing art of India, to develop performance-driven hair, skin and body products— made with pure flower and plant essences — that are created with respect for the Earth, and a comprehensive menu of ritual-based treatments for holistic beauty.

Throughout the years, Aveda has pioneered new benchmarks of environmental responsibility in beauty. It was the first company to sign the Ceres Principles in 1989 – a nonprofit organization mobilizing business leadership on climate change, water scarcity and other sustainability challenges – and the first beauty company to manufacture with 100 percent wind power in its primary facility. Aveda was also the first beauty company to receive a Cradle To Cradle charter for its commitment to sustainable products, packaging and production. In 2013, Aveda was honored with the first Legacy Leaders Award from Cradle to Cradle for its pioneering role in environmental leadership. Currently 11 products are Cradle To Cradle Certified. Since 1999, Aveda’s annual Earth Month campaign, held each April, has raised more than $44 million to support environmental projects around the world.

Aveda products are available in Aveda Salons, Spas and Experience Centers. Visit www.aveda.ca/locator to and your location.

Go behind-the-scenes at Aveda on the blog at www.livingaveda.com.

Website: www.aveda.ca
Facebook: Aveda Institute Canada
Twitter: @AvedaCanada
Instagram: @avedacanada

Media Contact

Kathleen McDonald, Account Coordinator
kmm@theknotgroup.com
56 The Esplanade, Suite 403
Toronto ON M5E 1A7
theknotgroup.com