Luminato Festival

Acclaimed Canadian Artist Geoffrey Farmer’s First-Ever Outdoor Presentation of Never-Ending Image Projection at Luminato Festival 2015

This June, Luminato Festival, in collaboration with the Art Gallery of Ontario (AGO), presents the first-ever outdoor screening of Look in my face; my name is Might-have-been; I am also called No-more, Too-late, Farewell, from critically acclaimed artist Geoffrey Farmer. The installation is Farmer’s first major film work to date, a never-ending montage of images culled from discarded visual archives. Farmer, whose large scale immersive works often involve the transformation of found material, will install the work as a public sculpture at Trinity Bellwoods Park, running 24 hours a day, June 19 to 28. Developed with artist and programmer Brady Marks and with the support of The Barbican in London, Mercer Union in Toronto and Fondazione Morra Greco in Naples, Look in my Face comprises thousands of images organized in both categorical groupings, and in randomly associative narratives that arise from the juxtaposition of pictures with sounds. Luminato Festival’s presentation of Farmer’s meticulous work is set to deliver a compelling visual and auditory experience in the heart of Toronto’s West Queen West neighbourhood throughout the Festival.

“Geoffrey is one of the great contemporary artists working today. Leaves of Grass, one of the most talked about pieces at dOCUMENTA 13 and now in the collection of the National Gallery in Ottawa, completely blew me away. It is truly a masterpiece. We are proud to be working with him for the first time and we are honored to be presenting the outdoor premiere of Look in my face; my name is Might-have-been; I am also called No-more, Too-late, Farewell,” said Jorn Weisbrodt, Artistic Director, Luminato Festival. “It is a fountain of images and sounds, constantly generating unique combinations that engage the imagination of viewers. What I love about exhibiting Look in my face… in Trinity Bellwoods is the way that every viewer’s experience will be distinctive, depending on the mesmerizing flow of images and sounds they witness and the ambient life of the park itself. We are thrilled to work on this immersive presentation with the AGO’s Kitty Scott, curator of modern and contemporary art, and Adelina Vlas, the AGO’s associate curator of contemporary art.

An historic monologue of images, shared rituals, performances, and global cultures, the installation will amplify the sense of chance, time, and distance between the photographs and the viewer by connecting the moments at which the photographs were taken to the present. The installation will never be shown the same way twice; it is always choosing variations of what will be displayed, continuously rearranging and constructing narratives within. Established from the relationships built between the sounds and images, the computer program will make editing decisions based on the categories that have been assigned with the modalities. The title–Look in my face; my name is Might-have-been; I am also called No-more, Too-late, Farewell–pays homage to a photograph dedication given to Marcel Proust in 1893, a synonym of love, memory, and remembrance.

Complementing the installation, the AGO, in collaboration with Luminato Festival, will present a film program curated by Farmer. Opening on Saturday, June 20 and on view through Sunday June 28, the film series is free with general admission and will be screened on the fifth level of the AGO’s Contemporary Tower. Check in the weeks to come for more details including film titles and times.

Look in my face; my name is Might-have-been; I am also called No-more, Too-late, Farewell is presented in collaboration with the AGO and supported by Jonas and Lynda Prince.

Geoffrey Farmer at Luminato Festival

Known for his monumental cut-outs and collages, Geoffrey Farmer mines popular culture, combining film, theatre, and literature to create his large scale immersive works. Born in Vancouver, Farmer has exhibited around the world including dOCUMENTA 13 in Kassel, Germany, Istanbul Biennial, Tate Modern London, the SF MOMA, and the Art Gallery of Ontario. With a focus on the immersion of film, theatre, and literature to create large scale engaging works, Farmer sets to create unique experiences for art-lovers around the globe through meticulous research and the transformation of found materials. One of Farmer’s most recent projects is on display at the National Gallery of Canada; 22,000 images cut from Life magazine displayed chronologically in the form of shadow puppets. Opening May 30th, the Vancouver Art Gallery presents How Do I Fit This Ghost in My Mouth?, a mid-career survey of Farmer’s work.

Look in my face; my name is Might-have-been; I am also called No-more, Too-late, Farewell is presented in collaboration with the AGO and supported by Jonas and Lynda Prince.

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About Luminato Festival

Luminato Festival is Toronto’s international multi-arts festival for people open to having art change their outlook on the world. For 10 days each June, Luminato Festival transforms Toronto’s theatres, parks and public spaces with hundreds of events celebrating theatre, dance, music, literature, food, visual arts, magic, film, and more.

Luminato Festival is a charitable, not-for-profit, cultural organization whose vision is to commission and present significant local, national, and international programming that reflects Toronto as a crossroads of ideas, cultures and traditions. Now in its 9th year, Luminato Festival has become one of North America’s leading arts festivals. The Luminato Festival runs June 19 to 28, 2015.

Luminato Festival gratefully acknowledges the generous support and vision of its Founding Luminaries, SuperNova donors, and Patron Circle Members. Luminato Festival also proudly acknowledges the support of its Founding Government Partner the Province of Ontario as well as the following partners:

Major Partners: Government of Canada, L’Oréal Canada
Presenting Partners: City of Toronto, CIBC
Program and Official Partners: BMO, Manulife, Slaight Music, Mill Street Brewery, OLG, President’s Choice black label Collection
Major Media Partners: Toronto Star, Bell Media, The Globe and Mail
Marketing Partners: Classical 96.3 FM and AM740, Air Canada Centre, CBC
Government Partner: Ontario Arts Council
Corporate Supporters: Aimia, Barefoot Wine & Bubbly, The Boston Consulting Group, glaceau smartwater, glaceau vitaminwater, Janet Rosenberg & Studio, Next Pathway Inc., Stikeman Elliott LLP

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