The Canadian Art FoundationFebruary 2013Matthew Akers captures the artist in 'Marina Abramovic: The Artist is Present' film shown at the 2013 Reel Artists Film Festival (Photo: DAVID SMOLER)

Clients

Adelaide Club
Adelaide Club logo
Analogue Gallery
Analogue Gallery logo
Arts & Crafts
Arts & Crafts logo
Arts Brookfield
Arts Brookfield logo
Aveda
Aveda logo
Avenue Road Arts School
Avenue Road Arts School logo
Bau-Xi Gallery
Bau-Xi Gallery logo
Biko
Biko logo
Birks
Birks logo
Bluenotes
Bluenotes logo
BROSE
BROSE logo
Burgundy Asset Management
Burgundy Asset Management logo
Cambridge Club
Cambridge Club logo
Cambridge Group Of Clubs
Cambridge Group Of Clubs logo
Canada's National Ballet School
Canada's National Ballet School logo
Canadian Art Foundation
Canadian Art Foundation logo
Civello
Civello logo
Clementine's
Clementine's logo
Culture Days
Culture Days logo
Digiboo
Digiboo logo
Elsa Corsi
Elsa Corsi logo
ET Canada
ET Canada logo
Fashion Week Awards
Fashion Week Awards logo
Il Fornello
Il Fornello logo
INSPIRE! Toronto International Book Fair
INSPIRE! Toronto International Book Fair logo
iQ Food Co.
iQ Food Co. logo
Jessica Jensen
Jessica Jensen logo
KAELEN
KAELEN logo
Karir Eyewear
Karir Eyewear logo
L'unita
L'unita logo
Luminato Festival
Luminato Festival logo
Mark Fast
Mark Fast logo
Mexx
Mexx logo
Nadège
Nadège logo
Orontas
Orontas logo
Parts & Labour
Parts & Labour logo
Peter Lehmann Wines
Peter Lehmann Wines logo
Pimlico
Pimlico logo
Plutino Group
Plutino Group logo
Red Canoe
Red Canoe logo
Reel Artists Film Festival
Reel Artists Film Festival logo
SNAP
SNAP logo
Templar Hotel
Templar Hotel logo
The Canadian Journalism Foundation
The Canadian Journalism Foundation logo
The Canadian Opera Company
The Canadian Opera Company logo
The Freeze Clinic
The Freeze Clinic logo
Tori's Bakeshop
Tori's Bakeshop logo
Toronto Athletic Club
Toronto Athletic Club logo
Toronto Life
Toronto Life logo
Tosca Delfino
Tosca Delfino logo
Victoria Radford
Victoria Radford logo
Waxon Waxbar
Waxon Waxbar logo
Yoga Be
Yoga Be  logo

Services

The Knot Group’s intelligent and impactful public relations strategies and event management and production division break down barriers between clients, journalists and influencers.

Service icon Our Media Relations strategy is simple: we give editors good ideas, and we provide them with the collateral materials to make their stories come to life—quickly. Our clients are our richest resource, providing us with deep insights to develop the most creative story ideas, pitch the best angles and deliver exciting preview experiences.
Service icon Media Relations
Service icon The Knot Group was founded just as the media landscape began to respond to the demanding and fast-paced reality of social media. As a result, we deliver strategic planning that accounts for an evolving media industry. We work with you to understand your long-term goals, assess the competitive market and captivate your target audiences and target media.
Service icon Strategic Planning & Counseling
Service icon We align clients with strategic partners to enhance brand profile and recognition. We develop mutually beneficial relationships that enrich your public relations story and extend exciting new opportunities to your stakeholders.
Service icon Brand Partnerships
Service icon Influencers, thought-leaders and early adopters generate buzz and excitement for brands. Our influencer seeding services are designed to create brand ambassadors out of influencers and catalyze brand advocacy. Our vast network engages with the public at large by relaying unique brand experiences via word-of-mouth.
Service icon Influencer & Ambassador Seeding
Service icon We create a strong, visible platform for your leadership team, creating profile opportunities for key talent, executives and stakeholders. We establish your brand ambassadors as leaders in their fields and gain positive exposure and credibility for the organization. We provides backgrounders and media training for media appearances and interviews.
Service icon Brand Ambassador Profiling
Service icon We understand the business of media; we build and maintain relationships with editors and producers, developing media lists for events that reflect their individual beats and areas of interest. From personalized follow-ups to onsite relationship management, our team works with clients to coordinate media experiences that leave lasting impressions.
Service icon Media Events
Service icon MRP, short for Media Relations (Rating) Points, is a system developed by the Canadian Public Relations Society for detailed media relations reporting. The Knot Group uses MRP to report on outcomes and establish client benchmarks to foster ongoing improvement. All numbers provided in MRP reports are audited and guaranteed through the authority of News Canada and CPRS.
Service icon Media Relations Rating Points
Service icon Our Media Monitoring service is tailored to meet our clients' evolving needs: from as-it-happens alerts to regular custom reporting options.
Service icon Media Monitoring
Service icon We understand the importance of keeping relevant in a media landscape in which technology is ever-evolving. We develop tailored social media and digital strategies that align with client goals to drive social engagement, and propel conversations amongst targeted audiences in the most effective way possible.
Service icon Digital & Social Media Strategy
Service icon We represent and work with talent to develop premium experiences, staying attuned to strategic opportunities for growth. We fuel your success through our unique connections, developing and fostering key relationships through services such as media training and managing talent needs.
Service icon Celebrity Relations
Service icon Our team understands the importance of developing and maintaining a consistent brand voice, and having all communications speak with this distinct tone. Whether it is writing press releases, e-blasts, or speaking notes for media opportunities, we develop creative content that strengthens bottom lines.
Service icon Writing Services & Content Development
Service icon Our events management and production division develops bespoke experiences that ensure maximum exposure to targeted audiences. Click for more information.
Service icon Event Planning & Management Division

Latest Work

View all WORK
  • testing 2
    June, 2015

    Toronto Luxury Resale Boutique Clementine’s Expands Offerings and Supports Local: Beaufille Line Available Now

    Clementine's, Fashion & Beauty
  • KAELAN Look 1
    June, 2015

    KAELEN Resort 2016: Rich Fabrics, Graphic Prints and Voluminous Shapes

    Fashion & Beauty, KAELEN
  • Luminato Festival - Big Bang Bash
    June, 2015

    Nature Versus Industry as Luminato Festival’s Big Bang Bash Transforms Toronto’s Hearn Generating Station

    Arts & Culture, Lifestyle, Luminato 2015
  • Farmer_2013_TSATP_Barbican_AQ_15 PHOTO Alessandro Quisi, Courtesy of the artist, Catriona Jeffries, Vancouver and Casey Kaplan, New Yor copy
    June, 2015

    Acclaimed Canadian Artist Geoffrey Farmer’s First-Ever Outdoor Presentation of Never-Ending Image Projection at Luminato Festival 2015

    Arts & Culture, Lifestyle, Luminato 2015
  • WAXON - Product 1
    May, 2015

    This June Marks Sunshine Month: WAXON Waxbar Launches Fundraising Efforts

    Fashion & Beauty, WAXON WAXBAR
  • Wordpress image
    May, 2015

    Luminato Festival Commissions Renowned Brazilian Artist Regina Silveira to Transform the Festival Hub

    Arts & Culture, Lifestyle, Luminato 2015
  • 2015_02_19_TSO Free Outdoor 2013
    May, 2015

    Introducing ‘Garden of Light’: 2015 Luminato Festival Hub Features 100+ Hours of Visual Arts, Music, Food, and Performance Programming

    Arts & Culture, Luminato 2015
  • Wordpress image
    May, 2015

    Call for Submissions: Add a little colour to the city with An Imaginary Rose Garden

    Arts & Culture, Lifestyle, Luminato 2015
  • Birks Kiesza Rock & Pearl
    April, 2015

    Birks Unveils New, Edgy Rock & Pearl™ Collection with Award-Winning Singer Kiesza

    Birks, Fashion & Beauty
  • BRK- Pincone - TKG Work
    April, 2015

    Brookfield Place Toronto Celebrates Earth Week with Colonization: Provoking, Earthy Public Art Installation

    Arts & Culture, Arts Brookfield

Press

[The Knot Group] continues to surpass our expectations, delivering premium media results and creative strategies that address our organization’s promotional needs. Their extensive network allows us to target new opera audiences who are interested in fashion, food and lifestyle. They've also helped us develop interesting partnerships and lasting relationships with artists and corporations alike. We consider Knot PR an invaluable member of the COC team. - Alexander Neef General Director of the Canadian Opera Company (The Canadian Opera Company) , View more work »
The entire team at KNOT PR has been an absolute pleasure to work with. Their media connections, expertise and experiences have benefited our Festival programs greatly across a multitude of genres ranging from fashion, to food, to red carpet events – all with exceptional results. From their very first strategy plan to their comprehensive final reports, KNOT stands out as results driven, and vital to business wishing to create buzz and excitement towards various activities. - Mary Ann Farrell, Senior Director, Marketing and Communications, Luminato Festival (Luminato Festival) , View more work »

About Us

Specializing in compelling, innovative and results-driven campaigns,
The Knot Group is the leading public relations and event management agency for businesses in the arts, culture, fashion and lifestyle sectors.

Amy Burstyn Fritz profile photo

Amy Burstyn-Fritz

Partner
Tatiana Victoria Read profile photo

Tatiana Victoria Read

Partner
Hilary Bonebakker profile photo

Hilary Bonebakker

Partner
Amy Burstyn Fritz profile photo
AMY specializes in nurturing relationships and fostering growth, providing long-time clients with fresh, creative communications plans and introducing new clients to the power of fully developed public relations strategies. Amy launched our arts and culture portfolio and has expanded our services to include talent management for such notables as Marina Abramovic, Kehinde Wiley and Viktor & Rolf. A champion of Toronto’s cultural initiatives, she currently sits on the committee for the Canadian Opera Company’s Ensemble Circle, and in 2015, is on the jury of the Canadian Screen Awards, and co-chairs the 10th anniversary of the Book Lover’s Ball, the Toronto Public Library’s gala fundraiser.
Toronto Life - August 29 2013 - PrintFashion - June 1, 2011 - PrintFASHION - March 7, 2012 - OnlineThe Globe and Mail - October 20 2012 - PrintWeddingbells - Spring:Summer 2014 - Print
Tatiana Victoria Read profile photo
TATIANA, a seasoned communications specialist, founded Knot in 2009 in response to a need in the industry for a fresh and transparent take on public relations.Tatiana is an industry leader, managing campaigns for a premium portfolio of clients in hospitality, retail and packaged goods with a focus on providing innovative and results-driven communications strategies. A former competitive athlete, Tatiana coded her first website in 1996, speaks French fluently and loves to travel. Tatiana is co-chair of New Collections, the Toronto Public Library Foundation's young patrons group — a membership group for the city's literary lovers.
Hilary Bonebakker profile photo
HILARY is an accomplished events management specialist who launched her career at New York’s Guggenheim Museum, where she managed everything from opening night receptions to gala events for 4,000 guests. Other accomplishments include developing experiential events for arts and culture clients in New York, Los Angeles and Miami, and overseeing an impressive 86 events over six days during 2011’s Art Basel Miami Beach. As principal of The Knot Group’s events division, she packages and produces sophisticated experiences that generate headlines and foster genuine enthusiasm for our clients. A lover of art, food, travel and surfing, Hilary is also a volunteer at Emily’s House, a paediatric palliative care hospice in Toronto.

Our Staff

Elizabeth Han profile photo

Elizabeth Han

Account Manager
Melissa Augimeri profile photo

Melissa Augimeri

Account Coordinator
Teddy Wilson profile photo

Teddy Wilson

Project Coordinator
Caleigh Borthwick profile photo

Caleigh Borthwick

Events Coordinator
Celebrate Canada Day this year with @nadegetoronto 's limited edition Maple Bacon Macarons #TKGpr 🇨🇦 http://t.co/ctOmsPKK70
We're reporting live from Metro Hall - #TSO's A Symphonic Zoo live performance inspired by animals is happening right NOW! #TKGpr
RT @Luminato: Jason Collett's #BasementRevue is Luminato’s official after-party! Be part of it tonight 10:30PM inside Festival Shed http://…