Knot PRMay 2014Knot PR's Showroom (Photo: KATHERINE HOLLAND)


Adelaide Club
Adelaide Club logo
Analogue Gallery
Analogue Gallery logo
Andrews logo
Arts & Crafts
Arts & Crafts logo
Arts Brookfield (Canada)
Arts Brookfield (Canada) logo
Aveda logo
Avenue Road Arts School
Avenue Road Arts School logo
Bau-Xi Gallery
Bau-Xi Gallery logo
Biko logo
Birks logo
Bluenotes logo
BROSE logo
Burgundy Asset Management
Burgundy Asset Management logo
Business for the Arts
Business for the Arts logo
Cambridge Club
Cambridge Club logo
Cambridge Group Of Clubs
Cambridge Group Of Clubs logo
Canada's National Ballet School
Canada's National Ballet School logo
Canadian Art Foundation
Canadian Art Foundation logo
Civello logo
Clementine's logo
Culture Days
Culture Days logo
Digiboo logo
Elsa Corsi
Elsa Corsi logo
Essentrics logo
ET Canada
ET Canada logo
Fashion Week Awards
Fashion Week Awards logo
Generation Capital
Generation Capital logo
Hive Storage
Hive Storage logo
Il Fornello
Il Fornello logo
Infiniti logo
INSPIRE! Toronto International Book Fair
INSPIRE! Toronto International Book Fair logo
iQ Food Co.
iQ Food Co. logo
Jessica Jensen
Jessica Jensen logo
Karir Eyewear
Karir Eyewear logo
L'unita logo
Luminato Festival
Luminato Festival logo
Mark Fast
Mark Fast logo
Mexx logo
Michael-Angelo's logo
Nadège logo
Orontas logo
Parts & Labour
Parts & Labour logo
Peter Lehmann Wines
Peter Lehmann Wines logo
Pimlico logo
Plutino Group
Plutino Group logo
Purdy's logo
Red Canoe
Red Canoe logo
Reel Artists Film Festival
Reel Artists Film Festival logo
Scotiabank logo
SNAP logo
Templar Hotel
Templar Hotel logo
The Canadian Journalism Foundation
The Canadian Journalism Foundation logo
The Canadian Opera Company
The Canadian Opera Company logo
The Freeze Clinic
The Freeze Clinic logo
Tori's Bakeshop
Tori's Bakeshop logo
Toronto Athletic Club
Toronto Athletic Club logo
Toronto Life
Toronto Life logo
Tosca Delfino
Tosca Delfino logo
Town Shoes
Town Shoes logo
Uber logo
Victoria Radford
Victoria Radford logo
Waxon Waxbar
Waxon Waxbar logo
Yoga Be
Yoga Be  logo


The Knot Group’s intelligent and impactful public relations strategies and event management and production division break down barriers between clients, journalists and influencers.

Service icon Our Media Relations strategy is simple: we give editors good ideas, and we provide them with the collateral materials to make their stories come to life—quickly. Our clients are our richest resource, providing us with deep insights to develop the most creative story ideas, pitch the best angles and deliver exciting preview experiences.
Service icon Media Relations
Service icon The Knot Group was founded just as the media landscape began to respond to the demanding and fast-paced reality of social media. As a result, we deliver strategic planning that accounts for an evolving media industry. We work with you to understand your long-term goals, assess the competitive market and captivate your target audiences and target media.
Service icon Strategic Planning & Counseling
Service icon We align clients with strategic partners to enhance brand profile and recognition. We develop mutually beneficial relationships that enrich your public relations story and extend exciting new opportunities to your stakeholders.
Service icon Brand Partnerships
Service icon Influencers, thought-leaders and early adopters generate buzz and excitement for brands. Our influencer seeding services are designed to create brand ambassadors out of influencers and catalyze brand advocacy. Our vast network engages with the public at large by relaying unique brand experiences via word-of-mouth.
Service icon Influencer & Ambassador Seeding
Service icon We create a strong, visible platform for your leadership team, creating profile opportunities for key talent, executives and stakeholders. We establish your brand ambassadors as leaders in their fields and gain positive exposure and credibility for the organization. We provide backgrounders and media training for media appearances and interviews.
Service icon Brand Ambassador Profiling
Service icon We understand the business of media; we build and maintain relationships with editors and producers, developing media lists for events that reflect their individual beats and areas of interest. From personalized follow-ups to onsite relationship management, our team works with clients to coordinate media experiences that leave lasting impressions.
Service icon Media Events
Service icon MRP, short for Media Relations (Rating) Points, is a system developed by the Canadian Public Relations Society for detailed media relations reporting. The Knot Group uses MRP to report on outcomes and establish client benchmarks to foster ongoing improvement. All numbers provided in MRP reports are audited and guaranteed through the authority of News Canada and CPRS.
Service icon Media Relations Rating Points
Service icon Our Media Monitoring service is tailored to meet our clients' evolving needs: from as-it-happens alerts to regular custom reporting options.
Service icon Media Monitoring
Service icon We understand the importance of keeping relevant in a media landscape in which technology is ever-evolving. We develop tailored social media and digital strategies that align with client goals to drive social engagement, and propel conversations amongst targeted audiences in the most effective way possible.
Service icon Digital & Social Media Strategy
Service icon We represent and work with talent to develop premium experiences, staying attuned to strategic opportunities for growth. We fuel your success through our unique connections, developing and fostering key relationships through services such as media training and managing talent needs.
Service icon Celebrity Relations
Service icon Our team understands the importance of developing and maintaining a consistent brand voice, and having all communications speak with this distinct tone. Whether it is writing press releases, e-blasts, or speaking notes for media opportunities, we develop creative content that strengthens bottom lines.
Service icon Writing Services & Content Development
Service icon Our events management and production division develops bespoke experiences that ensure maximum exposure to targeted audiences. Click for more information.
Service icon Event Planning & Management Division

Latest Work

View all WORK
  • Aveda Invati Men
    April, 2016

    Aveda expands best-selling Invati hair products with a new collection for men

    Aveda, Fashion & Beauty
  • Aveda Earth Month
    March, 2016

    Aveda Canada celebrates a decade of giving back with WaterAid

    Aveda, Fashion & Beauty
    March, 2016

    Arts Brookfield presents Transcendent Arts of Tibet and India

    Arts & Culture, Arts Brookfield (New York), Current Clients, Lifestyle
  • Amanda Parer's Intrude
    March, 2016

    Arts Brookfield presents national 4-city tour of Amanda Parer’s Intrude , opening at Brookfield Place New York, April 17

    Arts & Culture, Arts Brookfield (New York), Current Clients, Lifestyle
    February, 2016

    Robyn and The National to headline Field Trip Music & Arts Festival 2016

    Arts & Crafts, Arts & Culture, Current Clients, Lifestyle
  • Arts Brookfield presents Stephen Petronio Company performances at Brookfield Place
    February, 2016

    Arts Brookfield presents Stephen Petronio Company performances at Brookfield Place

    Arts & Culture, Arts Brookfield (New York), Current Clients
  • Aveda Full Spectrum Deep hair colour collection
    February, 2016

    Aveda introduces new Full Spectrum Deep™ Hair Colour collection

    Aveda, Current Clients, Fashion & Beauty
  • Aveda, Indian Sunset Makeup
    February, 2016

    Aveda reveals SS16 limited edition makeup collection

    Aveda, Current Clients, Fashion & Beauty
  • Canadian Opera Company
    February, 2016

    Operanation returns this spring with Queen of the Night

    Arts & Culture, Canadian Opera Company, Current Clients
  • WAXON Gold
    February, 2016

    WAXON Waxbar opens locations in Burlington and Oakville

    Current Clients, Fashion & Beauty, Retail, WAXON WAXBAR


The entire team at The Knot Group has been an absolute pleasure to work with. Their media connections, expertise and experiences have benefited our Festival programs greatly across a multitude of genres ranging from fashion, to food, to red carpet events – all with exceptional results. From their very first strategy plan to their comprehensive final reports, TKG stands out as results driven, and vital to business wishing to create buzz and excitement towards various activities. - Mary Ann Farrell, Senior Director, Marketing and Communications, Luminato Festival (Luminato Festival) , View more work »
The Knot Group continues to surpass our expectations, delivering premium media results and creative strategies that address our organization’s promotional needs. Their extensive network allows us to target new opera audiences who are interested in fashion, food and lifestyle. They've also helped us develop interesting partnerships and lasting relationships with artists and corporations alike. We consider TKG an invaluable member of the COC team. - Alexander Neef General Director of the Canadian Opera Company (The Canadian Opera Company) , View more work »

About Us

Specializing in compelling, innovative and results-driven campaigns,
The Knot Group is the leading public relations and event management agency for businesses in the arts, culture, fashion and lifestyle sectors.

Amy Burstyn Fritz profile photo

Amy Burstyn-Fritz

Hilary Bonebakker profile photo

Hilary Bonebakker

Tatiana Victoria Read profile photo

Tatiana Victoria Read

Amy Burstyn Fritz profile photo
AMY specializes in nurturing relationships and fostering growth, providing long-time clients with fresh, creative communications plans and introducing new clients to the power of fully developed public relations strategies. Amy launched our arts and culture portfolio and has expanded our services to include talent management for such notables as Marina Abramovic, Kehinde Wiley and Viktor & Rolf. A champion of Toronto’s cultural initiatives, she currently sits on the committee for the Canadian Opera Company’s Ensemble Circle, and in 2015, is on the jury of the Canadian Screen Awards, and co-chairs the 10th anniversary of the Book Lover’s Ball, the Toronto Public Library’s gala fundraiser.
Toronto Life - August 29 2013 - PrintFashion - June 1, 2011 - PrintFASHION - March 7, 2012 - OnlineThe Globe and Mail - October 20 2012 - PrintWeddingbells - Spring:Summer 2014 - Print
Hilary Bonebakker profile photo
HILARY is an accomplished events management specialist who launched her career at New York’s Guggenheim Museum, where she managed everything from opening night receptions to gala events for 4,000 guests. Other accomplishments include developing experiential events for arts and culture clients in New York, Los Angeles and Miami, and overseeing an impressive 86 events over six days during 2011’s Art Basel Miami Beach. As principal of The Knot Group’s events division, she packages and produces sophisticated experiences that generate headlines and foster genuine enthusiasm for our clients. A lover of art, food, travel and surfing, Hilary is also a volunteer at Emily’s House, a paediatric palliative care hospice in Toronto.
Tatiana Victoria Read profile photo
TATIANA, a seasoned communications specialist, founded Knot in 2009 in response to a need in the industry for a fresh and transparent take on public relations.Tatiana is an industry leader, managing campaigns for a premium portfolio of clients in hospitality, retail and packaged goods with a focus on providing innovative and results-driven communications strategies. A former competitive athlete, Tatiana coded her first website in 1996, speaks French fluently and loves to travel. Tatiana is co-chair of New Collections, the Toronto Public Library Foundation's young patrons group — a membership group for the city's literary lovers.

Our Staff

Megan Leahy profile photo

Megan Leahy

PR Director canada
Kara Hughett profile photo

Kara Hughett

PR Director usa
Erika Mercado profile photo

Erika Mercado

Events Director usa
Caleigh Borthwick profile photo

Caleigh Borthwick

Account Executive canada
Kathleen McDonald profile photo

Kathleen McDonald

Account Coordinator canada
Alex McGill profile photo

Alex McGill

Account Coordinator canada
Rachelle Saevil profile photo

Rachelle Saevil

Graphic Designer canada
Thanks to everyone who participated in @AvedaCanada's #WalkforWater yesterday! #earthmonth #avedacanada
Don't miss Charles Bradley's incredible live show @FieldTrip June 5! #FieldTripTO