NADÈGEDecember 2013Artist Maryam Keyhani's holiday window design for NADÈGE: "Monsieur et Madame Macaron" (Photo: NARISA LADAK)

Clients

Adelaide Club
Adelaide Club logo
Analogue Galley
Analogue Galley logo
Arts & Crafts
Arts & Crafts logo
Arts Brookfield
Arts Brookfield logo
Aveda
Aveda logo
Avenue Road Arts School
Avenue Road Arts School logo
Bau-Xi Gallery
Bau-Xi Gallery logo
Biko
Biko logo
Bluenotes
Bluenotes logo
BROSE
BROSE logo
Burgundy Asset Management
Burgundy Asset Management logo
Cambridge Club
Cambridge Club logo
Cambridge Group Of Clubs
Cambridge Group Of Clubs logo
Canada's National Ballet School
Canada's National Ballet School logo
Canadian Art Foundation
Canadian Art Foundation logo
Civello
Civello logo
Clementine's
Clementine's logo
Culture Days
Culture Days logo
Digiboo
Digiboo logo
Elsa Corsi
Elsa Corsi logo
Essentrics
Essentrics logo
ET Canada
ET Canada logo
Fashion Week Awards
Fashion Week Awards logo
Hive Storage
Hive Storage logo
Il Fornello
Il Fornello logo
INSPIRE! Toronto International Book Fair
INSPIRE! Toronto International Book Fair logo
iQ Food Co.
iQ Food Co. logo
Jessica Jensen
Jessica Jensen logo
KAELEN
KAELEN logo
Karir Eyewear
Karir Eyewear logo
L'unita
L'unita logo
Luminato Festival
Luminato Festival logo
Marben
Marben logo
Mark Fast
Mark Fast logo
Mexx
Mexx logo
Michael-Angelo's
Michael-Angelo's logo
Nadège
Nadège logo
Orontas
Orontas logo
Parts & Labour
Parts & Labour logo
Peter Lehmann Wines
Peter Lehmann Wines logo
Pimlico
Pimlico logo
Plutino Group
Plutino Group logo
Red Canoe
Red Canoe logo
Reel Artists Film Festival
Reel Artists Film Festival logo
SNAP
SNAP logo
Templar Hotel
Templar Hotel logo
The Canadian Journalism Foundation
The Canadian Journalism Foundation logo
The Canadian Opera Company
The Canadian Opera Company logo
The Freeze Clinic
The Freeze Clinic logo
Tori's Bakeshop
Tori's Bakeshop logo
Toronto Athletic Club
Toronto Athletic Club logo
Toronto Life
Toronto Life logo
Tosca Delfino
Tosca Delfino logo
Victoria Radford
Victoria Radford logo
Waxon Waxbar
Waxon Waxbar logo
Yoga Be
Yoga Be  logo

Services

The Knot Group’s intelligent and impactful public relations strategies and event management and production division break down barriers between clients, journalists and influencers.

Service icon Our Media Relations strategy is simple: we give editors good ideas, and we provide them with the collateral materials to make their stories come to life—quickly. Our clients are our richest resource, providing us with deep insights to develop the most creative story ideas, pitch the best angles and deliver exciting preview experiences.
Service icon Media Relations
Service icon The Knot Group was founded just as the media landscape began to respond to the demanding and fast-paced reality of social media. As a result, we deliver strategic planning that accounts for an evolving media industry. We work with you to understand your long-term goals, assess the competitive market and captivate your target audiences and target media.
Service icon Strategic Planning & Counseling
Service icon We align clients with strategic partners to enhance brand profile and recognition. We develop mutually beneficial relationships that enrich your public relations story and extend exciting new opportunities to your stakeholders.
Service icon Brand Partnerships
Service icon Influencers, thought-leaders and early adopters generate buzz and excitement for brands. Our influencer seeding services are designed to create brand ambassadors out of influencers and catalyze brand advocacy. Our vast network engages with the public at large by relaying unique brand experiences via word-of-mouth.
Service icon Influencer & Ambassador Seeding
Service icon We create a strong, visible platform for your leadership team, creating profile opportunities for key talent, executives and stakeholders. We establish your brand ambassadors as leaders in their fields and gain positive exposure and credibility for the organization. We provides backgrounders and media training for media appearances and interviews.
Service icon Brand Ambassador Profiling
Service icon We understand the business of media; we build and maintain relationships with editors and producers, developing media lists for events that reflect their individual beats and areas of interest. From personalized follow-ups to onsite relationship management, our team works with clients to coordinate media experiences that leave lasting impressions.
Service icon Media Events
Service icon MRP, short for Media Relations (Rating) Points, is a system developed by the Canadian Public Relations Society for detailed media relations reporting. The Knot Group uses MRP to report on outcomes and establish client benchmarks to foster ongoing improvement. All numbers provided in MRP reports are audited and guaranteed through the authority of News Canada and CPRS.
Service icon Media Relations Rating Points
Service icon Our Media Monitoring service is tailored to meet our clients' evolving needs: from as-it-happens alerts to regular custom reporting options.
Service icon Media Monitoring
Service icon We understand the importance of keeping relevant in a media landscape in which technology is ever-evolving. We develop tailored social media and digital strategies that align with client goals to drive social engagement, and propel conversations amongst targeted audiences in the most effective way possible.
Service icon Digital & Social Media Strategy
Service icon We represent and work with talent to develop premium experiences, staying attuned to strategic opportunities for growth. We fuel your success through our unique connections, developing and fostering key relationships through services such as media training and managing talent needs.
Service icon Celebrity Relations
Service icon Our team understands the importance of developing and maintaining a consistent brand voice, and having all communications speak with this distinct tone. Whether it is writing press releases, e-blasts, or speaking notes for media opportunities, we develop creative content that strengthens bottom lines.
Service icon Writing Services & Content Development
Service icon Our events management and production division develops bespoke experiences that ensure maximum exposure to targeted audiences. Click for more information.
Service icon Event Planning & Management Division

Latest Work

View all WORK
  • Amy Winehouse by Lucia Graca
    April, 2015

    Women in Rock: Analogue Gallery Celebrates Legendary Musicians with CONTACT Festival Exhibit

    Analogue Gallery, Arts & Culture
  • Wordpress image
    April, 2015

    FUN, FOOD, FAMILY AND DISCOVERIES: FIELD TRIP 2015 UNVEILS ECLECTIC MENU

    Arts & Crafts, Arts & Culture, Hospitality
  • Farmer_2013_TSATP_Barbican_AQ_15 PHOTO Alessandro Quisi, Courtesy of the artist, Catriona Jeffries, Vancouver and Casey Kaplan, New Yor copy
    April, 2015

    Art takes over life at Luminato Festival with epic premieres, festivals within the Festival, a new indoor venue in an urban garden of light at the Festival Hub, and more

    Arts & Culture, Hospitality, Lifestyle, Luminato
  • Mia Maestro album cover
    April, 2015

    Mia Maestro Releases Debut Studio Album in Collaboration with Label Arts & Crafts

    Arts & Crafts, Arts & Culture, Lifestyle
  • Randrianatoandro Fendrey 10 years old.(in black and orange)
    March, 2015

    Aveda Canada to Raise Over $500,000 for Earth Month in April 2015

    Aveda, Fashion & Beauty
  • Wordpress image
    March, 2015

    Voice of Canadian Fashion Opens Luxury Resale Destination in Toronto

    Clementine's, Fashion & Beauty, Lifestyle
  • NADEGE Macarons - Group
    March, 2015

    NADÈGE Gives Back on March 20th: 50% of ‘Jour Du Macaron’ Proceeds Donated to SickKids Foundation

    Hospitality, Nadege
  • Croissunday 1
    March, 2015

    Croissunday is Back! Chef Nadège Creates 1-Day-Only Menu of 15 Divine Croissants

    Hospitality, Nadege
  • KAELEN_Look 2_FW15
    February, 2015

    KAELEN FW15 Collection: Fit for a Canadian Winter

    Fashion & Beauty, KAELEN
  • AnalogueGallery-21-release
    February, 2015

    Walls of Fame: Analogue Gallery Makes Rockstars out of Music Photographers

    Analogue Gallery, Arts & Culture, Current Clients

Press

The entire team at KNOT PR has been an absolute pleasure to work with. Their media connections, expertise and experiences have benefited our Festival programs greatly across a multitude of genres ranging from fashion, to food, to red carpet events – all with exceptional results. From their very first strategy plan to their comprehensive final reports, KNOT stands out as results driven, and vital to business wishing to create buzz and excitement towards various activities. - Mary Ann Farrell, Senior Director, Marketing and Communications, Luminato Festival (Luminato Festival) , View more work »
[The Knot Group] continues to surpass our expectations, delivering premium media results and creative strategies that address our organization’s promotional needs. Their extensive network allows us to target new opera audiences who are interested in fashion, food and lifestyle. They've also helped us develop interesting partnerships and lasting relationships with artists and corporations alike. We consider Knot PR an invaluable member of the COC team. - Alexander Neef General Director of the Canadian Opera Company (The Canadian Opera Company) , View more work »

About Us

Specializing in compelling, innovative and results-driven campaigns,
The Knot Group is the leading public relations and event management agency for businesses in the arts, culture, fashion and lifestyle sectors.

Amy Burstyn Fritz profile photo

Amy Burstyn-Fritz

Partner
Tatiana Victoria Read profile photo

Tatiana Victoria Read

Partner
Hilary Bonebakker profile photo

Hilary Bonebakker

Partner
Amy Burstyn Fritz profile photo
AMY specializes in nurturing relationships and fostering growth, providing long-time clients with fresh, creative communications plans and introducing new clients to the power of fully developed public relations strategies. Amy launched our arts and culture portfolio and has expanded our services to include talent management for such notables as Marina Abramovic, Kehinde Wiley and Viktor & Rolf. A champion of Toronto’s cultural initiatives, she currently sits on the committee for the Canadian Opera Company’s Ensemble Circle, and in 2015, is on the jury of the Canadian Screen Awards, and co-chairs the 10th anniversary of the Book Lover’s Ball, the Toronto Public Library’s gala fundraiser.
Toronto Life - August 29 2013 - PrintFashion - June 1, 2011 - PrintFASHION - March 7, 2012 - OnlineThe Globe and Mail - October 20 2012 - PrintWeddingbells - Spring:Summer 2014 - Print
Tatiana Victoria Read profile photo
TATIANA, a seasoned communications specialist, founded Knot in 2009 in response to a need in the industry for a fresh and transparent take on public relations.Tatiana is an industry leader, managing campaigns for a premium portfolio of clients in hospitality, retail and packaged goods with a focus on providing innovative and results-driven communications strategies. A former competitive athlete, Tatiana coded her first website in 1996, speaks French fluently and loves to travel. Tatiana is co-chair of New Collections, the Toronto Public Library Foundation's young patrons group — a membership group for the city's literary lovers.
Hilary Bonebakker profile photo
HILARY is an accomplished events management specialist who launched her career at New York’s Guggenheim Museum, where she managed everything from opening night receptions to gala events for 4,000 guests. Other accomplishments include developing experiential events for arts and culture clients in New York, Los Angeles and Miami, and overseeing an impressive 86 events over six days during 2011’s Art Basel Miami Beach. As principal of The Knot Group’s events division, she packages and produces sophisticated experiences that generate headlines and foster genuine enthusiasm for our clients. A lover of art, food, travel and surfing, Hilary is also a volunteer at Emily’s House, a paediatric palliative care hospice in Toronto.

Our Staff

Elizabeth Han profile photo

Elizabeth Han

Account Manager
Melissa Augimeri profile photo

Melissa Augimeri

Account Coordinator
#CallingAllCurls @tippishorter flew to TO for 1 day only to care for our curly-haired media friends @avedacanada 💆🏾💇🏽 http://t.co/celZoVf5is
This week, Kate Taylor Martin shares with us her 'Top 5 Foods to get flawless skin'. Read now on http://t.co/mw0Itmvj9V #Checklist #TKG